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Join on FacebookMuch has been reported about the drugstore wars between Walgreens (WAG) and CVS (CVS). The clash of the pharmacy titans seemingly ended when both companies realized that their game of prescription chicken was doomed to end in disaster if they both didn't put the brakes on their very public dispute. The recent cease-fire agreement between the two companies appears to guarantee that the rivals will peacefully co-exist for several years and consumers have come out as the winners in the deal. |
07.05.10 JetBlue launches ad campaign for its revamped customer loyalty programme - m-Travel.com JetBlue Airways has launched a new campaign focused on driving membership and raising awareness of the benefits and enhancements of TrueBlue, the airline’s newly revamped customer loyalty programme. The 'BeTrue' campaign is an invitation to identify with a movement of like-minded individuals. |
07.05.10 Predicting behavior 1st step for Loyalty Builders - seacoastonline.com PORTSMOUTH - Entrepreneur Mark Klein, founder and chief executive officer of Loyalty Builders, has found that accurately predicting the future doesn't guarantee company success. Using sophisticated mathematical formulas to help companies as diverse as Microsoft and New England-based Sullivan Tire retain customers through targeted marketing, Klein said, Loyalty Builders ran into a few enlightening detours since he founded the company in 1999. |
06.23.10 Reduced mail volumes creates big opportunities for small businesses - Overnight Prints With many business owners making the switch to digital marketing channels, direct mail is quickly becoming a land of opportunity once again. Less companies sending out direct mail means less competition when it comes to getting consumers' attention - great news for startups and small organizations. |
06.17.10 Consumer Want Print Magazines, but Also Relevance - Marketingprofs Despite major shifts in the publishing world -including dramatic declines in print ad revenues and numerous closures of print publications- consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council. |
05.24.10 Readers still holding on to sailing magazines - mysailing.com.au "The magazine publishing industry isn't lacking in readers or consumer supporters," said Liz Miller, Vice President, Programs and Operations of the CMO Council. "Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation. The advertising within print publications is viewed as part of that experience, similar to the commercials during the Super Bowl. What is telling is that regardless of channel, consumers are demanding a more personalized engagement, not necessarily a more digital one, when it comes to their leisure time publications." |
05.20.10 Personalized Ads Appeal More in Print - eMarketers Inc. "Consumers are demanding a more personalized engagement, not necessarily a more digital one when it comes to their leisure time publications," said Liz Miller, vice president of programs and operations at the CMO Council, in a statement. |
04.08.10 Using Digital Marketing to Promote Loyalty Programs - the 60 second marketer "A study by The Chief Marketing Officer (CMO) Council surveyed over 600 marketers to see how they promote their businesses through loyalty and rewards programs. Here is a summary of some of the results: Digital marketing channels are definitely taking precedence in ways marketers promote their loyalty and rewards programs. " |
04.08.10 One-Size-Fits-All is Not An Effective Loyalty Strategy - Customer Insight Group, Inc Consumers' wallets are filled with loyalty program cards these days. Yet, a recent report by the CMO Council revealed that ... 54% of consumers polled feel that programs lack personalized messaging and valuable rewards. This consumer sentiment is one of the greatest challeneges for loyalty markerters. Advancing programs beyond basic structure must be founded on the collection and utilization of customer data, which was also one of the greatest deficiencies the study identified. Most Marketers do collect demographic and transactional information, but just one third capture product preferences or personal data of members. |
03.15.10 CMO Council: Loyalty programs fail because they don't connect - Biz Report The report, Loyalty Leaders: Feeling the Love from the Loyalty Club, found that nearly 80% of loyalty customers are 'satisfied' with their programs but many (70%) want to see more discounts/savings and over half want personalized deals, relevant offers or individualized deals. To get this says CMO Council Board Member and vice president of Global Solutions Marketing for InfoPrint Solutions Sandra Zoratti, marketers need to involve Precision Marketing. |
03.14.10 In Search of Customer Loyalty. - 4Hoteliers That's why a recent survey entitled Feeling the Love From the Loyalty Club published by the Chief Marketing Officer (CMO) Council should be required reading for every hospitality marketing professional. According to the survey: Both customers and marketers agree: deeper engagement and personalized content drive loyalty -not mass blast communications and gimmicks. |
03.13.10 Customer Loyalty Brings Long-Term Sales - BuWiz.com What's a loyal customer worth to you in a year? How about two years, or five, or even longer? Loyalty marketing campaigns are the norm for businesses large and small nationwide. Nearly 80 percent of marketers are committed to maintaining or growing their loyalty programs as primary customer retention and relationship building tactics, according to a recent report from the Chief Marketing Officer Council. And loyalty program members constitute the best and most profitable customers.Americans hold 1.8 million loyalty club memberships, and the report shows the average US household is enrolled in more than 14 loyalty and rewards programs. But while they may be enrolled in many programs, Americans are active in fewer than half of them. So to keep your customers coming back to you for additional purchases, it's vital to create a loyalty program they'll actively use and rely on long-term. |
03.13.10 Engagement Is The Key To Success - Speakerscommunity.com A new report from the Chief Marketing Officer (CMO) Council indicates that engagement is what drives brand loyalty and both customers and marketers agree that deeper engagement and personalized contact is what gets results. Loyal consumers expect marketers to understand them better and deliver more relevant and valued offers. Most marketers (61 percent) believe that loyalty program participants are the best and most profitable customers, but that they're falling down on extracting greater value from customer loyalists. When it comes to in-depth profiling of customers, the vast majority of marketers still only aggregate and analyze limited customer data sets. 73 percent collect basic demographics, but critical insights -- such as advocacy rates (14 percent), brand loyalty and attachment (27 percent), personal preferences (31 percent), satisfaction levels (33 percent), and product preferences (38 percent) -- are not being leveraged. |
03.12.10 Customer Loyalty Brings Long-Term Sales - Entrepreneur Media, Inc What's a loyal customer worth to you in a year? How about two years, or five, or even longer? Loyalty marketing campaigns are the norm for businesses large and small nationwide. Nearly 80 percent of marketers are committed to maintaining or growing their loyalty programs as primary customer retention and relationship building tactics, according to a recent report from the Chief Marketing Officer Council. And loyalty program members constitute the best and most profitable customers. |
03.11.10 Are Your Customers Profitably Loyal? - 1to1 Media 1to1 Media moderated a panel of loyalty experts who discussed distinctions between emotional and behavioral loyalty. |
03.03.10 Next Generation Loyalty and Guest Centric Opportunities - Smarter Hotelier The CMO (Chief Marketing Officer) Council's research in The Leaders in Loyalty: Feeling the Love from the Loyalty Club 'found that 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren't feeling the love." |
03.02.10 Brand Experience Matters to Consumers More Than Loyalty Clubs - Dean's Mailing & List Services, Inc In a recent message from the Harvard Business Review's Daily Stat, some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they'd give up their memberships if they had a negative product or service experience with a brand, according to the Chief Marketing Officer Council. The average U.S. household is enrolled in 14 loyalty and rewards programs. |
02.23.10 Build Loyalty, Build Profits - Moving Forward As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you've got, and offer incentives to get them to spend more. This holds true whether you are consumer-oriented or B2B. This fact has lead to the explosive growth of loyalty programs. In the consumer space, the average U.S. household belongs to 14 loyalty programs, but is only active in 6. So, are these programs still meaningful to customers? According to a new report by the Chief Marketing Officer (CMO) Council, marketers need to closely monitor these programs, or risk diminishing returns. |
02.19.10 Survey Says Loyalty Programs Must Get Personal, Sure your guests are in your loyalty program, but are you communicating with them in the most effective way? - Hotel Interactive According to a new survey from the Chief Marketing Officer (CMO) Council, customers are craving the notion that hotel operators understand them and their needs. More and more customers are expecting highly personalized content with offers that feel as if they were designed specifically for them. And this revelation means that the days of mass blasts with general offers are no longer acceptable. |
02.16.10 Gauging Customer Loyalty - Adweek Getting new customers is expensive, which is why sensible marketers toil to keep the ones they've already got -- and to get them buying as often as possible. As such, loyalty programs have become a conspicuous part of the marketing landscape. But how do consumers feel about such programs? A recently released survey by the Chief Marketing Officer (CMO) Council takes a close look. |
02.16.10 The Customer Perspective on Loyalty - The Customer Institute That being said, the Chief Marketing Officer (CMO) Council surveyed customers to find out how they feel about loyalty programs. The results are interesting but not surprising. Here are some of the findings from the survey. The most often mentioned concern by customers was that they received too much spam email and junk mail. When things go bad, customers will opt out of a loyalty program. In fact 54 percent of the respondents said they had left a loyalty program after poor product or service experiences. |
02.16.10 Consumers Feel Loyalty Programs Hold 'Little' Value - Brandweek "Getting new customers is expensive, which is why sensible marketers toil to keep the ones they've already got -- and to get them buying as often as possible. As such, loyalty programs have become a conspicuous part of the marketing landscape. But how do consumers feel about such programs? A recently released survey by the Chief Marketing Officer (CMO) Council takes a close look. It's important, after all, to remember that consumers' true loyalty is to themselves, and they tend to judge a loyalty program on the dollar-and-cents benefits it provides. That's reflected in one of the CMO Council report's observations about how consumers react to such programs: ""Unfortunately, they've been programmed to expect the fundamental discounts and free products, and marketers will be hard-pressed to wean them off such a deep dependence on them and respond to more experiential rewards."" " |
02.10.10 Loyalty Programs Miss Consumer Connection: CMO Council - Promotional Buzz Most marketers view loyalty programs as an "essential" piece of the marketing pie |
02.10.10 Loyalty Programs Miss Consumer Connection: CMO Council - Penton Media, Inc Even more startling, one in every four marketers to a recent survey admitted that they have done nothing to engage and mobilize loyal customers to become brand advocates, despite the fact that more than $2 billion is spent annually in growing and running loyalty and reward programs, according to the study from the CMO Council. |
02.10.10 Customer loyalty 'can be supported online' - Love2 Reward The Leaders in Loyalty report, recently published by the Chief Marketing Officer Council, found that 65 per cent of firms consider customer loyalty schemes to be an important part of their marketing strategy. In addition, the poll found that 35 per cent think linking online and offline marketing activities is an important part of future success in increasing customer loyalty, while 81 per cent feel confident that they will be able to do this using social networking media. |
02.10.10 Loyalty Programs Fail To Connect With Consumers: New CMO Council Study! - Adoimagazine.com Loyalty Leaders: Feeling the Love from the Loyalty Club is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers. Sponsored by InfoPrint Solutions Company, a joint venture between Ricoh and IBM, the study shows that loyal consumers expect marketers to understand them better and deliver more relevant and valued offers. Unfortunately, marketers are not giving themselves high marks in meeting the needs of their business, and question their ability to meet the needs of the customer. Given that over $2 billion is spent annually in growing and running loyalty and rewards programs, this raises questions about the value and return of investments in this area of customer relationship and insight building. |
02.09.10 Magento Enterprise 1.7 Facilitates Customer Loyalty Programs - Ecommerce Developer According to a new report from Chief Marketing Officer (CMO) Council, "digital marketing channels are definitely taking precedence in ways marketers promote their loyalty and rewards programs." The report states, "nearly 60 percent rely on websites, nearly 60 percent on email." |
02.09.10 Strategies for Driving Loyalty and Engaging Consumers - Edgell Communications Retailers are among the top industries utilizing loyalty programs and according to consumers merchants are under-valuing perks, discounts, deals and additional service opportunities. In a new report from the Chief Marketing Officer (CMO) Council, both customers and marketers agree that deeper engagement and personalized contact drives loyalty. |
02.05.10 Marketers look to learn from loyalty - HOTELMARKETING.COM More than one-half of marketers told the CMO Council they were using loyalty programs to help acquire and keep higher-value customers. Nearly as many benefited from improved targeting and segmentation, reduced customer churn and the ability to drive repeat, higher-value business. But just 14.8% of marketers reported they were highly effective in leveraging their club members’ loyalty and brand preference. |
02.04.10 Does your loyalty program need an overhaul? - Biz Report The Chief Marketing Officer (CMO) study, Loyalty Leaders: Feeling the Love from the Loyalty Club, shows that while consumers want the same old things from the loyalty programs, marketers, who are still offering discounts, are missing another opportunity: better service and communications. |
02.03.10 Customer Engagement Drives Loyalty - KenRadio Marketers are undervaluing and under-utilizing the loyalty programs in which they have often invested a great deal of money, $2 billion in the aggregate. The bottom line secret to customer loyalty is that deeper engagement and personalized contact drive loyalty, not mass blast communications and gimmicks, according to a new report from the Chief Marketing Officer Council. |
02.03.10 Email Marketing Services Provider Boomerang.com Provides Slingshot to Help Email Marketers Consolida - PR-CANADA.net More than 50 percent of consumers, whose responses contributed to the CMO Council's report ("The Leaders in Loyalty: Feeling the Love from the Loyalty Club"), indicated that their household incomes exceeded $100,000 at the time they took the related survey in Q3 and Q4 of 2009. |
02.03.10 Engagement – the new ROI? - Proactive Report A new report from the Chief Marketing Officer (CMO) Council indicates that engagement is what drives brand loyalty and both customers and marketers agree that deeper engagement and personalized contact is what gets results. Loyal consumers expect marketers to understand them better and deliver more relevant and valued offers. |
02.02.10 Loyalty Programs Need to Engage - MediaPost Communications A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing perks, discounts, deals and additional service opportunities, as customers give them high marks. Both customers and marketers agree that deeper engagement and personalized contact drives loyalty. |
02.02.10 Loyalty Programs Dole Out Rewards But Fail To Fully Connect With Consumers Says New CMO Council Study - Casino Marketer As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. |
02.02.10 Marketers are wasting their loyalty programs - WordPress According to a new report from the CMO Council, marketers are under-valuing perks, discounts, deals, and other opportunities, even as customers' interest in loyalty programs grows. |
02.02.10 Marketers fail to make the most of loyalty programmes - Thomson Local Research by the Chief Marketing Officer Council (CMOC) in the US, which may reflect trends in the UK, found that while 61 per cent of marketers believe that loyalty programme participants are the best and most profitable clients, only 13 per cent feel they have been effective in increasing loyalty and brand preference among programme members. |
02.02.10 Loyalty rewards still not engaging enough? - The Wise Marketer As more marketers turn to loyalty rewards programmes to boost business growth, a report from the Chief Marketing Officer (CMO) Council suggests that marketers are under-valuing these often costly programmes even as customers give the perks, discounts, deals and additional service opportunities high marks. |
02.02.10 Loyalty Programs Need to Engage - MediaPost Publications A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing perks, discounts, deals and additional service opportunities, as customers give them high marks. Both customers and marketers agree that deeper engagement and personalized contact drives loyalty. |
02.02.10 Marketers are wasting their loyalty programs - E-consultancy.com Limited According to a new report from the CMO Council, marketers are under-valuing perks, discounts, deals and other opportunities, even as customers' interest in loyalty programs grows. According to "The Leaders in Loyalty: Feeling the Love from the Loyalty Club," more than half of web users said they would be willing to join rewards programs in return for offers and deals that were more personally relevant. |
02.02.10 Customer Engagement Drives Loyalty - Watershed Publishing Marketers are undervaluing and under-utilizing the loyalty programs in which they have often invested a great deal of money, $2 billion in the aggregate, according to a new report from the Chief Marketing Officer Council. The bottom line secret to customer loyalty, according to the survey “The Leaders in Loyalty: Feeling the Love from the Loyalty Club,” is that deeper engagement and personalized contact drive loyalty, not mass blast communications and gimmicks. |
02.02.10 Customer Engagement Drives Loyalty - Watershed Publishing Marketers are undervaluing and under-utilizing the loyalty programs in which they have often invested a great deal of money, $2 billion in the aggregate, according to a new report from the Chief Marketing Officer Council. The bottom line secret to customer loyalty, according to the survey “The Leaders in Loyalty: Feeling the Love from the Loyalty Club,” is that deeper engagement and personalized contact drive loyalty, not mass blast communications and gimmicks. |
02.01.10 Marketers Look to Learn from Loyalty - eMarketer Marketers worldwide are looking to loyalty programs to improve customer retention and value, teach them about what motivates their prospects, and help them keep communications targeted and focused, according to data from the CMO Council. |
01.27.10 Marketers 'failing to connect with customers through loyalty schemes' - Experian QAS A US study published by the Chief Marketing Officer Council (CMO) revealed that many companies are missing out on potentially valuable opportunities.Donovan Neale-May, Executive Director of the CMO, commented: "Relevant profiling data continues to be a limiting factor in customer engagement. Without a deeper customer insight, marketers will be limited in their ability to do meaningful predictive modelling." |
01.27.10 The Ticker - Graphic Arts Online A report by the Chief Marketing Officer (CMO) Council, sponsored by InfoPrint Solutions Company, indicates that marketers are under-valuing loyalty and rewards programs despite customers giving the perks and additional service opportunities high marks. |
01.27.10 Customer Loyalty Philosophies Must Change - Virgo Publishing, LLC Most loyalty programs are not being run very well, according to a new report by the CMO Council. It's probably best that service providers get it right before jumping in only to frustrate their customers, as 54 percent of loyalty members say they are. |
01.26.10 Consumers Like Loyalty Perks, But Marketers Unsure Of Results: Study - Chief Marketer Customers like the perks and rewards of loyalty schemes, but the programs aren't necessarily meeting marketers' business needs, according to a new study from the CMO Council. |
01.26.10 Consumers want more rewards from loyalty clubs - QSR Web As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer Council indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. But both customers and marketers agree on one important area: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. |
01.26.10 Loyalty Programs: Rewards but no Connection? - MarketingWeb The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers. |
"It is notable that the economy is not a big driver of program participation, indicating that as marketers look to recovery, fully leveraging these programs must be a strategic priority," notes Neale-May. "Figuring out ways to deliver added value to those willing to repeatedly purchase your products and services, advocate your brand on a viral level, or more actively respond to offers and incentives, is critical to marketing effectiveness." |
New research from the CMO Council has strongly suggested that a preponderance of communication, especially if unfocused, can sour a target audience's receptivity to messaging and hamper efforts to foster loyalty among existing customers. |
01.26.10 Consumers want more rewards from loyalty clubs - Pizza Marketplace "The Leaders in Loyalty: Feeling the Love from the Loyalty Club" is the latest research from the CMO Council, tapping into the insights of more than 600 marketers, and gaining first-hand perspective from the recipients of these programs in an audit of over 700 consumers. |
01.26.10 Look Both Ways Before Launching a Loyalty Program - Virgo Publishing, LLC Service providers actually may have been well-served by their patience, or reluctance, to join the loyalty parade until now, because most loyalty programs are not being run very well, according to a new report by the CMO Council called "Feeling the Love From The Loyalty Club." It's probably best that service providers get it right before jumping in only to frustrate their customers, as 54 percent of loyalty members say they are. |
01.25.10 Disconnects Hamper Loyalty Program Effectiveness - MediaPost News Loyalty programs represent a large and growing portion of marketing budgets. But according to a new report from the CMO Council, relatively few companies are fully delivering the elements that are most important in acquiring and keeping participants engaged. |
01.25.10 Marketers Still Missing Opportunities With Loyalty Programs: Survey - DMNews The use of loyalty programs is on the rise, but marketers still aren't connecting to their most valuable customers as well as they could be, according to a study released January 25 by the Chief Marketing Officer Council. |
01.25.10 Study: How to Get Better ROI From Loyalty Programs - R&I As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. |
01.25.10 Marketers, Consumers Offer Views on Loyalty Programs In Study - Direct There s some disconnect in how these programs are used. While nearly two-thirds of marketers surveyed by the Chief Marketing Officer Council say loyalty program investment is important to their marketing mix, only 13% feel they ve been highly effective in leveraging loyalty and brand preference among participants. And one in five don t have a strategy for doing so, while 25% have not urged their most loyal customers to become brand advocates. |
01.25.10 Media Programs Dole Out Rewards But Fail To Fully Connect With Consumers Says New CMO Council Study - Market Watch "The Leaders in Loyalty: Feeling the Love from the Loyalty Club" is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers. |
01.25.10 Marketers Fail to Connect With Consumers, Says Study - Graphic Arts Online As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. Loyalty Leaders: Feeling the Love from the Loyalty Club is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers. |
01.25.10 Marketers missing out on loyalty programme opportunities - Thomson Local US research by the Chief Marketing Officer (CMO) Council, which may reflect trends in the UK, found that 54 per cent of the clients surveyed would defect from a loyalty programme if it did not give them tailor-made, relevant offers. Liz Miller, vice president of programmes and operations for the CMO Council, noted that this conflicted with the common marketing aim of increasing email volumes. |
01.25.10 Loyalty Programs Dole Out Rewards but Fail to Fully Connect With Consumers Says New CMO Council Study - Earth Times As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. |
01.25.10 Are Your Customers Asking For A Divorce Or Are They 'Feeling The Love' - iGroupAdvisor According to a new study released by CMO Council entitled "The Leaders in Loyalty: Feeling the Love from the Loyalty Club", 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren't feeling the love. In fact, they are thinking of asking for a divorce. |
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. |
01.25.10 Loyalty Programs Dole out rewards but fail to fully connect with consumers says new CMO Council Study - Output Links Loyalty Leaders: Feeling the Love from the Loyalty Club is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers. Sponsored by InfoPrint Solutions Company, a joint venture between Ricoh and IBM, the study shows that loyal consumers expect marketers to understand them better and deliver more relevant and valued offers. |
01.25.10 Executive Briefings - Investors.com A report from the Chief Marketing Officer Council says marketers are missing a chance to better engage with customers via loyalty programs. |
01.25.10 Gauge the Love in your Loyalty Club - Marketing Mix The Chief Marketing Officer (CMO) Council has launched a new authority leadership programme to audit and assess where and how companies can better leverage their loyalty investments through improved member profiling, targeting, personalisation and relevant and timely offer delivery across all channels of customer communication. The CMO Council's Getting a Business Lift from Loyalty campaign lets marketers scorecard the effectiveness of a programme, share best practices employed by loyalty leaders, and identify the most common problems besetting loyalty laggards who are under-utilising their customer advocacy and affinity assets. |
01.26.10 Consumers want more rewards from loyalty clubs - QSR Web As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer Council indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. But both customers and marketers agree on one important area: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. |
12.17.09 Mass mailing could be damaging your brand - European Outdoor Group The Chief Marketing Officer Coucil report noted that consumers today are deluged and overloaded with a plethora of unwanted direct marketing and promotional messages that are blasted out via email, or mass-produced and mailed in vast quantities. In most cases, recipients ignore, or have become immune, to standardised commercial overtures. And with the advent of the Internet, consumers are seeking product information and affirmation from trusted sources and referral networks online. |
11.26.09 News Update: Best of the Day - The Strategy Web The latest CMO Council study shows how relevant it is to provide good content, as well as sending out mass mailings carefully. The study, “Why Relevance Drives Response and Relationships,” states that 91% of respondents have unsubscribed to e-mail newsletters. 46% of those said that the content wwas not relevant. |
11.24.09 Research and Markets Offers Report: Why Relevance Drives Response - BNET Continuing to grow and leverage knowledge and understanding of a customer across the life cycle of the relationship is essential to staying relevant, welcome and wanted. This is at the heart of Individualized Relationship Marketing and requires a strong commitment to customer data integration (CDI) and continuous tracking of life stage developments, customer value, purchasing activity, buying intentions, and up-sell and cross-sell opportunities. |
11.24.09 Study: Precision marketing drives customer loyalty - Enterprise Innovation Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. "There is a real need to adopt precision marketing approaches that utilize more tailored and targeted messaging throughout the entire customer life cycle. Continuous data collection, as well as integration and analysis produce customer insights which will enable mass-customization of messaging to recipients and generate improved response, engagement and retention." |
11.23.09 Relevance Remains a Challenge for E-mail Marketers - eMarketer It might seem obvious that marketers must send relevant messages if they want to be noticed and appreciated by consumers. But the CMO Council and InfoPrint Solutions Company’s “Why Relevance Drives Response and Relationships” report indicates that they have a problem being faithful to audience preferences. It is no surprise that consumers are opting out of irrelevant emails. However, what is a grave sign for marketers to heed is that customers will disconnect and stop doing business with brands who continue to send messages that demonstrate a lack of intimacy, customer insight and individual understanding.” |
11.23.09 CMO Council: Irrelevant messaging alienates customers - B@B Marketers who deliver irrelevant content and random mass mailings run the risk of having their customers unsubscribe from the communications channel—and even abandon a brand entirely, according to a new study from the Chief Marketing Officer Council. The study, “Why Relevance Drives Response and Relationships,” found that 91% of respondents have unsubscribed to e-mail newsletters. |
11.18.09 Relevance - a dying art form? - E&P Titled “Why relevance drives response and relationships,” the report is geared toward companies that market to consumers.The report defines “precision marketing” as more than just customized e-mails. It should also “leverage insight to deliver individualized offers, deals, and value-added services at the right place, and the most appropriate time, [and] through the most preferred format or channel of communication to trigger purchase or influence behavior.” |
11.18.09CMO Council, InfoPrint poll consumers on relevant messaging - American Printer "It is no surprise that consumers are opting out of irrelevant e-mails. However, what is a grave sign for marketers to heed is that customers will disconnect and stop doing business with brands who continue to send messages that demonstrate a lack of intimacy, customer insight and individual understanding." |
11.17.09 Irrelevent Communications Contributes to Customer Defection and Alienation - RICOH Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. |
11.17.09 Better not communicate than communicate badly - Word Press The CMO Council report noted that consumers today are deluged and overloaded with a plethora of unwanted direct marketing and promotional messages that are blasted out via email, or mass-produced and mailed in vast quantities, ending up choking mail boxes and filling recycling bins. In most cases, recipients ignore, or have become immune, to standardized commercial overtures. And with the advent of the Internet, consumers are seeking product information and affirmation from trusted sources and referral networks online. |
Loyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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