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Download ReportLoyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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CMO Council releases
first benchmark of the Customer Experience Board:
Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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The experts from Loyalty Labs offer musings on best practices in customer management.
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The Latest in Loyalty
5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

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Customer Satisfaction is Worthless, Customer Loyalty is Priceless
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Press Releases

05.10.10 Consumers Hesitant to Embrace E-Reader Advertising; Opt for Tangible, but Targeted, Experiences in Magazines CMO Council Finds Magazine Readers Looking To Be More Fully Embraced by Publishers To Mold More Relevant Experiences in Content and Advertising
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01.25.10 Loyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards for Staying Loyal and Less Irrelevant Communication Read press release »
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Featured News

06.23.10 Reduced mail volumes creates big opportunities for small businesses -

With many business owners making the switch to digital marketing channels, direct mail is quickly becoming a land of opportunity once again. Less companies sending out direct mail means less competition when it comes to getting consumers’ attention – great news for startups and small organizations. Read more»

06.17.10 Consumers Want Print Magazines, but Also Relevance - Marketingprofs

Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council. Read more»

05.24.10 Readers still holding on to sailing magazines - mysailing.com.au

“The magazine publishing industry isn’t lacking in readers or consumer supporters,” said Liz Miller, Vice President, Programs and Operations of the CMO Council. “Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation. The advertising within print publications is viewed as part of that experience, similar to the commercials during the Super Bowl. What is telling is that regardless of channel, consumers are demanding a more personalised engagement, not necessarily a more digital one, when it comes to their leisure time publications.” Read more»

05.20.10 Personalized Ads Appeal More in Print - eMarketer Inc.

“Consumers are demanding a more personalized engagement, not necessarily a more digital one when it comes to their leisure time publications,” said Liz Miller, vice president of programs and operations at the CMO Council, in a statement. Read more»

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