CMO Council releases
first benchmark of the Customer Experience Board: Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty. download »
Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management. read the blog »
5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »
Customer Satisfaction is Worthless, Customer Loyalty is Priceless by Jeffrey Gitomer more »
As part of the Giving a Business Lift From Loyalty initiative, the CMO Council lists industry events and conferences which address the topic of customer loyalty and loyalty programs.