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Download ReportLoyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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CMO Council releases
first benchmark of the Customer Experience Board:
Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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Expert Insight
Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
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The Latest in Loyalty
5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

Featured Book
Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
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As part of the Giving a Business Lift From Loyalty initiative, the CMO Council lists industry events and conferences which address the topic of customer loyalty and loyalty programs.

10.19.09 Meet the Marketer: Retail and Online Shopping New York, NY

11.02.09 - 11.05.09 NACCM: Customers 1st Phoenix, AZ

11.08.09 - 11.11.09 Retalix Synergy 2009 Dallas, TX

11.07.09 - 11.10.09 International Hotel/Motel & Restaurant Show New York, NY

11.13.09 - 09.15.09 ASTA: The Tradeshow Las Vegas, NV

03.07.10 - 03.10.10 HotelWorld Expo and Conference Las Vegas, NV