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CMO Council releases
first benchmark of the Customer Experience Board: Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
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5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
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The Getting a Business Lift from Loyalty program welcomes your contributions, including whitepapers, articles, statistics, and nominations for the corporate or faculty board. If you would like to contribute to the program or learn more, please feel free to contact us.

Liz Miller
Vice President of Programs and Operations
4151 Middlefield Rd.
Palo Alto, CA 94303
650.433.4152
lmiller@globalfluency.com

Victor Lau
Program Director
101 Avenue of the Americas
New York, NY 10013
646.652.5202
vlau@globalfluency.com

Matt Austin
Senior Director of Interactive Marketing
101 Avenue of the Americas
New York, NY 10013
646.652.5214
maustin@globalfluency.com