Loyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
CMO Council releases
first benchmark of the Customer Experience Board: Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
download »
Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
read the blog »
5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »
Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
more »
The Getting a Business Lift from Loyalty program welcomes your contributions, including whitepapers, articles, statistics, and nominations for the corporate or faculty board. If you would like to contribute to the program or learn more, please feel free to contact us.
Liz Miller
Vice President of Programs and Operations
4151 Middlefield Rd.
Palo Alto, CA 94303
650.433.4152
lmiller@cmocouncil.org
Follow on Twitter
Join on Facebook