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Download ReportLoyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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CMO Council releases
first benchmark of the Customer Experience Board:
Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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Expert Insight
Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
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The Latest in Loyalty
5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

Featured Book
Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
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Contact

The Getting a Business Lift from Loyalty program welcomes your contributions, including whitepapers, articles, statistics, and nominations for the corporate or faculty board. If you would like to contribute to the program or learn more, please feel free to contact us.

Liz Miller
Vice President of Programs and Operations
1494 Hamilton Ave.
San Jose, CA 95125
408.677.5320
lmiller@cmocouncil.org