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Download ReportLoyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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CMO Council releases
first benchmark of the Customer Experience Board:
Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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Expert Insight
Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
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The Latest in Loyalty
5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

Featured Book
Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
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Precision Marketing: Maximizing Revenue Through Relevance
By Sandra Zoratti, Lee Gallagher
Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think
By Paul Szwarc
Winning the Customer Loyalty Marathon: How to Achieve Sales and Service Excellence in the Beverage Business
By Darryl Rosen
Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
By Rick Barrera
Scoring Points: How Tesco Continues to Win Customer Loyalty
By Clive Humby, Terry Hunt and Tim Phillips
Handbook of Customer Satisfaction And Loyalty Measurement
By Nigel Hill and Jim Alexander
e-Loyalty: How to Keep Customers Coming Back to Your Website
By Ellen Reid Smith
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
By V. Kumar
Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods
By Bob E. Hayes
Customer Loyalty: How to Earn It, How to Keep It
By Chip R Bell and John R Patterson
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
By Jeffrey Gitomer
The Loyalty Guide
From The Wise Marketer
Engagement: Winning the Battle for Customer Hearts and Minds
From Allegiance
Answering the Ultimate Question
By Richard Owen and Laura L. Brooks Ph.D.
The Customer Loyalty Pyramid
By Michael W. Lowenstein
The Loyalty Link: How Loyal Employees Create Loyal Customers
By Dennis G. McCarthy
Customer Clubs and Loyalty Programmes: A Practical Guide
By Stephan A. Butscher
Customer Loyalty: How to Earn It, How to Keep It
By Jill Griffin