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CMO Council releases
first benchmark of the Customer Experience Board: Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
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5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
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		Precision Marketing: Maximizing Revenue Through Relevance By Sandra Zoratti, Lee Gallagher
		Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think By Paul Szwarc
		Winning the Customer Loyalty Marathon: How to Achieve Sales and Service Excellence in the Beverage Business By Darryl Rosen
		Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty By Rick Barrera
		Scoring Points: How Tesco Continues to Win Customer Loyalty By Clive Humby, Terry Hunt and Tim Phillips
		Handbook of Customer Satisfaction And Loyalty Measurement By Nigel Hill and Jim Alexander
		e-Loyalty: How to Keep Customers Coming Back to Your Website By Ellen Reid Smith
		Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty By V. Kumar
		Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods By Bob E. Hayes
		Customer Loyalty: How to Earn It, How to Keep It By Chip R Bell and John R Patterson
		Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know By Jeffrey Gitomer
		The Loyalty Guide From The Wise Marketer
		Engagement: Winning the Battle for Customer Hearts and Minds From Allegiance
		Answering the Ultimate Question By Richard Owen and Laura L. Brooks Ph.D.
		The Customer Loyalty Pyramid By Michael W. Lowenstein
		The Loyalty Link: How Loyal Employees Create Loyal Customers By Dennis G. McCarthy
		Customer Clubs and Loyalty Programmes: A Practical Guide By Stephan A. Butscher
		Customer Loyalty: How to Earn It, How to Keep It By Jill Griffin